Social Media is renting. SEO is owning. If you want to build a long-term business in Siliguri, you need to understand the difference between chasing attention and earning it.
| Social Media (Rent) | SEO (Own) |
|---|---|
| You stop paying, the traffic stops instantly. | Compounding growth that lasts for years. |
| Interrupts people while they are scrolling. | Answers people while they are searching. |
| Great for "impulse" buys. | Great for "high-trust" services. |
Don't build your house on land you don't own. Use Social Media to find them, but use SEO to make sure they find you when they are ready to buy.
If you need leads today, go to Social Media or Google Ads. If you want to dominate the Siliguri market forever, invest in SEO. The smartest local businesses do both, but they prioritize their own website first.